Highlights of this tour

  •  Ferragamo Museum – private tour
  •  Walk in Santo Spirito & San Frediano
  •  Visit to some of the most interesting ateliers in Oltrarno


Our Ferragamo Museum & Oltrarno tour is designed for curious, discerning travelers, with a little extra time in Florence to go beyond the obvious ‘highlights’. As Salvatore Ferragamo said: “There is no limit to beauty, no saturation point in design, no end to the material”. Ah, we also recommend this tour to shoes’ addicts

A walk along some of the glamour streets of Florentine (and Italian) fashion will work as an introduction to our visit to Ferragamo Museum, located at the end of via Tornabuoni , by Santa Trinita’ bridge. We enter the basement of medieval Palazzo Spini Feroni, a noble mansion acquired by Salvatore Ferragamo in 1938.

The Museum opened in 1995, one of the earliest company museums in Italy, founded by the Ferragamo family, with the purpose of illustrating the importance of Salvatore in the history of shoe design and in the promotion of Italian fashion on the world scene. The museum admission supports fashion design students.

The Ferragamo Museum stars a huge variety of shoes (10,000 models!), wooden shoe lasts with the signature of the stars, patents, photos, films, clothes and accessories organized into thematic exhibitions which change every two years. At this moment the exhibit is ‘Sustainable Thinking’, until March 8th, 2020.

The first two rooms will be the occasion to learn more about the company’s founder: born a poor boy in 1898 in a small village near Naples, Salvatore Ferragamo excelled in the art of shoe making and started his own business when he was still a teenager. Became famous in Hollywood as the shoemaker of the stars.

After a long stay with his brothers in California, where he also studied anatomy at the university in order to make his creations comfortable too, he came back to Italy in 1927, choosing Florence as his headquarters, recognizing the city’s primate on craftsmanship, the long leather-working traditions and her unique charm.

While visiting the exhibition, you’ll learn from your guide about Judy Garland, Marilyn Monroe, Katherine Hepburn

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and all the famous feet that wore the inimitable Ferragamo shoes. A word will be spent about his contribution to the raising of Italian fashion after World War II with the first important venues in Florence.

Our Ferragamo Museum & Oltrarno tour goes on, across the Arno river (Oltrarno or, in pure Florentine, ‘Diladdarno’) into two historical neighborhoods, Santo Spirito and San Frediano. The old streets are lined with elegant noble mansions, and the many shops and restaurants shine like gems cast in the old stones.

The still high concentration of sophisticated craftsmen, antique dealers, qualified restorers, goes back to the days in which, finding this side of the Arno healthier and less overcrowded, many powerful Florentine families moved here. Even more so when the Medici family itself moved to Palazzo Pitti in the 1550s.

We’ve selected for you a few preferred ateliers, starring a very creative bijoux designer, a casual-chic female clothes’ stylist, a classy and a bit extravagant wooden eyewear store, an original and very famous leather workshop…but if you prefer we can also walk the streets together waiting for the fatal attraction!

On request – as we need to book in advance and pay an admission fee – it will be possible to visit ‘Antico Setificio Fiorentino, a ‘sancta sanctorum’ of awesome made-to-measure silk textiles for the house – or for the yacht – still woven on looms dating to 1786. In Venice, Tessiture Bevilacqua does something similar.

At the end of your Ferragamo Museum & Oltrarno tour you might be tempted by a foody experience in this quarter, which is now becoming very trendy and busy, during the day and also at night. Don’t hesitate to ask your guide advice about were to find the best ‘Fiorentina steak’ or where to sip some good local wines!

Cost of this tour

  • This tour lasts approximately 3 hours and costs: 270 euro up to 6 people
  •  Admissions: Ferragamo Museum (open every day): 10 euros
  •  If you wish to include in the visit the ANTICO SETIFICIO FIORENTINO please apply.
  • Only private parties.
  • For larger parties: please send us an email!

Dress Code and advice

  • No dress code
  • Please wear comfortable shoes and a hat in summer